Desarrollo del concepto de árbol multitecnológico: una aplicación en la industria auxiliar del automóvil

Abstract

Technological diversification is revealed as a usefulness strategy in the automotive industry as it reduces the company’s global risk in the medium to long term due to the high level of competition. However, technological diversification also implies a risk for the company since it involves the reservation of resources, which is associated with cost. It is therefore a decision that must be studied in depth. This paper presents: (i) the concept of multi-technological tree, consisting on a technology tree of multi-technology basis, as a tool for identifying diversification opportunities, and (ii) the indicators to be considered when identifying the key technologies of an organization. This concept has been applied to a company of the automotive supply industry.