SOCIAL INNOVATION IN COLOMBIAN COMPANIES THROUGH DESIGN MANAGEMENT

Abstract

Social innovation (SI) emerges in any country in the world as part of  the progress that is made by companies and services seeking to  improve the social needs of the users in their immediate environment.  This has involved adapting new processes and methodologies in the  creation of new products and services for society, where planning and  design management need a directed empowerment. Social  innovation and empowerment need a catalysing agent that becomes  a facilitator for the knowledge that may be created and that guides  companies in the development of new products and services of social  nature. The application of techniques that are based on Design  Thinking are the starting point of a new design management model  adapted to the problems of companies that want to innovate in the  socially responsible sphere for the society, the environment, and the  individual itself. The article reflects on the need to propose a new  model of integrated tutoring for the management of Design and social  innovation in enterprises (SMEs) and how it has been successfully  implemented in Colombian companies.