La confi anza como elemento clave en las La confi anza como elemento clave en las relaciones interempresariales relaciones interempresariales. Una escala de medida

Resumen

In recent years, companies in industrialized countries have experimented signifi cant changes in the competitive context where they move. This has resulted in reinforcing certain factors in order to retain and win new customers such as trust, accepted as a key element in economic exchanges. In this work, and following a review of the literature, a scale measuring confi dence, both with both suppliers and customers, is proposed and validate to serve as support for future models. For this has been chosen as a study sample the Valencian textile industry.