Enfoque metodológico para la innovación en empresas

Resumen

Innovation in the services sector is one of

the new challenges that is generating more

interest in the fi eld of developed economies.

In such economies, the services sector is

clearly showing increasing prominence.

In this scenario, remaining competitive is

not enough as it is necessary to improve

constantly in competitiveness to avoid

being displaced by others in the market.

Innovation in the services sector introduces

a new dimension of knowledge generation

which is a theoretical support for the activity

of the fi rms in this area of economy.

This article proposes a methodological

approach based on a new innovation

framework model that includes that new

dimension, to which tools for innovation

may be applied. The model presented in

this article is defended by means of four

tools that, historically, have been applied

differently to the tertiary sector.